Attendees of Industry Nite, West Africa’s “foremost talent community and platform for connecting upcoming and established creatives with other talents,” witnessed the moment music met passion. The moment was when the BoomMax Elite speaker was introduced.

The BoomMax Elite has a built-in Tri-Bass Equaliser Effect (standard, bass, and 3D), multi-colour lighting to set the mood, and 30W audio output. It wowed the crowd with its exceptional sound quality and unique features. With a sleek matte black design, IPX7 water resistance, and advanced Bluetooth connectivity, this speaker is perfect for indoor and outdoor music experiences. Attendees were allowed to experience the BoomMax Elite firsthand, immersing themselves in the crisp, clear sound that filled the venue.

Over the years, the event has hosted leading Nigerian acts, including Davido, MI Abaga, Wizkid, and Simi. The August edition of Industry Nite featured new voices like Deola, Solana, and Jujuthecharm.

The digifon team stated that the product launch aligned with its vision to promote fresh talent and new sounds. “At digifon, we’re committed to bringing high-quality sound to everyone, whether you're an artist or a music lover.” digifon said. It wasn't just about a new product—it was about making a statement that the power to create and enjoy music is now in your hands. Digifon's presence at Industry Nite is proof of their dedication to what moves people, affirming once again that with digifon, #NowUCan have an experience like never before.

The connection between Industry Nite and the brand’s #NowUCan slogan was clear: just as digifon enables people with the gift of clear music vibes, Industry Nite enables emerging artists to showcase their talent and share their music with the world.